Forget five year plans – if you think back five years ago would you have predicted the state of the world right now? No! – let’s think right NOW and let’s think about getting to work and smashing some goals in the next three months.
You’ll be surprised how much you can achieve in three months when you really set your mind to it and have a plan to work towards.
As I like to say; “your vision is ahead of you, your strategy is in front of you”. So what is the strategy you will implement in the next three months to see your larger vision for the year come to life?
Think about this: what do you need to do NOW so that come New Years Eve, you’re really proud to cheers that champagne?
I’ve created a list of a few things that are really key to review now and make sure you set some mini goals around. This way you know what you’re working towards, what part of your business needs attention and where in your processes you can improve.
Referral Relationships
Have you been so busy doing *life* that it’s been a hot minute between referral check ins? You wouldn’t be alone there. The key to a good referral relationship is a mutually beneficial relationship that is built on trust and professionalism. So touching base with your referral relationships consistently helps to maintain that trust and relationship.
Organise a coffee catch up a day for the next week with five referral partners, and get it in the diary so it can’t shift.
Commit to focusing on referrals and you’ll commit to focusing on growth!
Your Database Management
We hear that ‘there’s money in the list’ but what does that really mean? You’ll likely have clients on your database that have done nothing more than sign up for information or a finance health check or something similar.
When have you taken the next step to connect with them and assess whether they’re ready for a broker or how you could help them?
Never been done? There are ways to re-engage your database, to see if there are any potential clients now in the precise time frame of needing you.
If this is not your area of expertise, find someone who manages this side of your business and delegate them to creating a plan for your database management.
Your Client Retention (your communication strategy)
There are two ways to make money in business: new clients and existing clients. Sometimes brokers focus so much on new clients and new business that your existing clients get forgotten about.
For the next three months double down on your client retention strategy. Look at what you currently have in place to make it super simple for a client to stay with you. If you feel it’s lacking (or non-existent) then make the change now to improve it.
How do you communicate with your clients? If you’re truly wanting to create a client for life mentality then touch points throughout the year, and especially at key times in your client’s life matter. Think through what these touch points are, whether they’re anniversaries of some kind or milestones you reach together and create a communication plan around them.
If you’re not thinking about your existing clients as revenue sources, someone else is.
Your Recruitment Strategy
You know that phrase “always be recruiting”? Well at the moment, with the industry the way it is, recruitment (and retention) is really a conversation you should be actively involved in every day. Your team is the lifeblood of your business. Having the right people in the right seats on the bus (and the bus in the right lane) is absolutely crucial to thriving in this market.
Is there a particular role in the team that’s been hard to fill?
Is there a particular person you’d love to have in your business?
Are you making a conscious effort to include more diversity and women in your team?
Now is the time to think about recruitment as a lot of people will generally want to move before or around the end of the year.
The recruitment process is made more simple with REACH 360. You can learn more about REACH here.
Your Family Plan
How long has it been since you sat down with your family or significant other and reviewed your family plan? This change of season and approaching a new quarter is the perfect time to do it.
The way you and your family run your week (month and year) can make a huge difference to how everyone in your family feels on a day to day basis. Take the stress away by having everyone in the family on board with ‘the plan’ and knowing exactly what is happening, what is expected and what the goals are.
Read more about family plans and the importance of a family plan in how you work your day to day here.
With a new season comes new energy. Use that energy. Use it to make your life, your work, your flow infinitely better. Try not to just ‘get through’ the next few months, but take them as an opportunity to really run and see what you can achieve. You’ve got this!
For assistance in setting bigger goals to work towards and get your business on track for the end of the year and the next year ahead I urge you to reach out to our team and schedule a State of Play session. It may just be the best two hours you spend on your business this year. Find out more here and let’s get started.
