Imagine a team that’s not just working together, but truly thriving. They share a common purpose, they support each other, and they’re passionate about what they do. This isn’t a utopia; it’s the result of a strong company ethos in action.
This guide will walk you through the steps of creating an ethos that not only resonates with your team but also makes a real difference in how you operate.
So, let’s start small – what IS an ethos and why should you bother?
Why Bother with a Company Ethos?
Your company ethos is basically a set of beliefs, values, and principles that shape how your business operates. It’s the “why” behind what you do, and it goes way beyond just saying what you stand for.
Here’s why it matters:
- Your company ethos sets the stage for a strong, unified company culture. When everyone’s on the same page, it’s like magic – collaboration flows, innovation sparks, and everyone feels like they belong.
- Think of your ethos as a moral compass. It guides how your team acts, ensuring everyone’s behaviour is consistent and authentic.
- A genuine company ethos that you actually live by builds trust with your clients, your team, and everyone else you do business with. It shows you’re a company with integrity.
Defining Your Values
Your ethos starts with your core values. Here’s how to nail them:
- Revisit Your Roots: Take a look at your company’s mission and vision. What are you trying to achieve? How do you want to be remembered?
- Get Everyone Involved: Chat with your team, your leadership, and even your clients. Getting different perspectives will help you create values that truly resonate with everyone.
- Keep it Real: Choose 3-7 core values that you can actually put into practice every single day. And ditch the vague stuff – be specific! Instead of just saying “integrity,” try something like “We always follow through on our promises.”
Weaving Your Values into Your Culture
Once you’ve got your values sorted, it’s time to weave them into the fabric of your company culture.
- Your leaders need to walk the talk. When they embody your values, it sets the tone for the whole team.
- Make your ethos part of your hiring process. This ensures everyone you bring on board is already aligned with your values.
- Recognise and reward employees who live and breathe your company values. It shows everyone how important they are.
Shout Your Ethos from the Rooftops (and Your Website)
What good is a company ethos if nobody knows about it?
- Internal Buzz: Share stories about how your team is living your values. Use team meetings, newsletters, or your intranet to keep the ethos top of mind.
- External Shine: Make sure your ethos is reflected in your marketing, your social media, and how you interact with clients. Consistency is key!
- Transparency Wins: Don’t be shy about your values! Put them on your website and share real-life examples of how you’ve put them into action.