What Are The Five C’s That Make A Successful Broker?
Designed for Brokers, made by Brokers.
June 1st, 2022
This podcast is our chance to give back to the mortgage broking industry and talk about real issues that are affecting most brokers and loan writers right now. Learning, Validation and Respect = the very foundations of all relationships.
THIS EPISODE WAS BROUGHT TO YOU BY:
WE DISCUSS IN THIS EPISODE:
In today’s episode, we talk about Ruan’s 5 C’s. What they stand for, what they mean for your business and how they all work together to make your life as a mortgage broker or loan writer easier!
- The 5 C’s – well, they stand for: Compliance, Control, Communication, Common Sense and Client.
- Compliance is there to protect you – that’s how you can think of compliance. Follow the system that protects you and it will protect the client as well.
- Control is about how you present the package, the platform, your offer – everything to your client.
- Control is non-negotiable. This is how business needs to be done. These are the parameters of working with me.
- With control comes communication.
- If you think you may have communicated something or you think the client would automatically know something – just recommit it to them. You don’t know, what you don’t know.
- Compliance is first because it’s so important – but all the 5 points are really about Communication.
- Common Sense is a big one, because it’s sometimes forgotten. If you feel like something hasn’t registered for the client, pick the phone back up and just reiterate that point. That client will most likely love the fact you’ve double-checked with them.
- The client engagement and experience is going to be exceptional if all the other C’s have been ticked off.
- The 5 C’s model really hits the nail on the head of what every mortgage broking business should be covering off and doing well.
- All of the 5 C’s work together in a union. Start using the 5 C’s every day!
Key Quotes
“Are you able to say “as per”. As per my text, my email, my conversation – can you tick the box on you being able to communicate along the way?” – Ruan
“Clients are going to hold you to what you’ve told them.” – Ruan
“We forget what people don’t know. The longer you’re a broker, the worse you can get at this! Remember: Not everyone will know the ins and outs of loan writing.”– Marissa.
“How do I make the clients feel? Like clients or customers?” – Ruan
THANK YOU TO OUR PRESENTERS: RUAN BURGER AND MARISSA SCHULZE
