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The difference between a business plan and a family plan; and why both matter.

July 14, 2022
The difference between a business plan and a family plan; and why both matter.

It’s the nature of humans; we have an undeniable urge to create. Create skyscrapers, create towns, houses and roads…create memories, create families. And life in the twenty-first century is only set to get busier with us all creating more of everything. 

It’s easy to get wrapped up in the day-to-day grind, transfixed by the hustle of creating business and wealth let alone the demands (and the blessings) of the family you have created. 

It can all blend into one crucible of busy-ness. This is when we see broker’s leaving the industry due to burn out. Or brokers and loan writer’s going through long periods of struggling through an imbalance of being overwhelmed and overworked, often leading to stress and resentment spilling into their personal and family lives. 

Whilst a lot of brokers turn to business coaching or creating a business plan as a remedy to get their priorities and time management back on track to find a semblance of “balance”, I want to flip that on its head and suggest first you work on your Family Plan. 

Your Family Plan is the roadmap to what makes your family (and everyone in it) happy, healthy and feeling connected. It might be more skewed towards time and outcomes or it may be more skewed towards feelings and moments; that is up to you and what works best for you and your family. 

The Business Plan is still important, and we’ll get into that in this article as well, but think about the Family Plan as your first action step. 

 

Why Your Family Plan Comes First 

There’s a reason to do your family plan before you do your business plan.  

When you understand your role in the family unit, your capacity and the help that you need from your family to remain on track and strong together, then the family plan takes priority and you can create your business plan around your family plan.

There’s no point in winning in business if you’re miserable or your family is miserable at home. The two need to work in union together and it really comes down to planning what your family life looks like and feels like, who is responsible for what, and what ‘balance’ and ‘happiness’ mean to you and your family. 

So much of the family plan comes down to communication and boundaries. Simple things like being available for a morning school dropoff at least one day a week could make a huge difference to your family. Your family being aware that you work on your phone or with clients until 7pm and then you’re available for time, cuddles and bedtime stories could make a huge difference. 

It’s often the smaller things that we take for granted that end up being a big part of what makes a family feel connected and happy.

When you know what you’re searching for,  it’s easier to make it happen. 

 

How To Create The Family Plan 

You can do this a couple of ways depending on the ages of your children.  If you have younger children that won’t understand or be affected by the family plan, then you and your significant other can sit down and create the plan together and decide on deliverables and roles and responsibilities. 

If your children are old enough to understand and be a part of the planning process then get them involved and help them to be a part of it. 

Get their thoughts on what really matters to them and what they want to see as part of the family plan. You may be surprised with what they want; maybe they want more of you and your attention or maybe they want more family outings and activities or maybe they’ll throw something unexpected into the mix. 

 

Some Key Points To Remember: 

  • Block times out to ensure this becomes non-negotiable. Your family needs to know when you are fully focused on them and them alone. 
  • Make sure you deliver on what you’ve promised, if something slips, address it in the moment and remedy it. 
  • Be present, give your best version, and if you make a mistake, own it. 
  • Get everyone involved in the planning process and plan for how the plan will be implemented. 
  • Ask your family for feedback; Am I doing my part? What could be adjusted? How are we going to make this work? 
  • Speak up for yourself and what you feel is wanted or necessary. 
  • Try to gamify the planning session with your family and have everyone excited what the new family plan will look like. 

 

The Business Plan Still Matters 

Once you’re on track with the family plan and you and your family unit are excited and happy about what your next few months look like, you can start to build the business plan. 

This is something separate for your family plan and can be created with your team, business partners or assistant. Here is where you can look at things like marketing, new client acquisition, referral relationships, budgets and forecasts.

You build a business plan so you can have an idea of the costs and incomes that are needed to make certain margins. Spend the time to understand how many clients you want and the amount of loans you need to write. Look at the fixed costs vs the variable costs that you have to take into account the implementation effort and time you need to drive those numbers and hopefully meet or exceed them.

If you’re new to business plans there is a simple model to help you get started. Simply list the outcomes, growth, learning and accountability you want to see achieved and start from there. 

 

Some Key Points To Remember: 

  • Block times out to work ON the business versus working IN the business.
  • In your role at your business; be present, give your best version, buy into the process and plan for implementation.
  • Ask for feedback from your bookkeeper/Accountant/Coach to gain their input. 
  • Make sure the business plan includes things that YOU want to see in the business growth plan, not just what a template says. 
  • When you have a team and support staff make sure you ask for their input on what is important to them and what they feel is important to see in the business. 
  • If you have a group of VIP clients you could ask them for feedback on what is working well and what could be improved, that way you can plan to include these upgrades in the plan. 
  • Be realistic with the timelines set on the business plan. Real growth happens with small steps over time. 

 

Like Any Good Plan: Keep It On Track 

Any good plan needs reviewing and tweaking. 

Keep in mind that things change along the way, as they do the family plan can change too. And that’s not a bad thing; growth and change are inevitable with a young family. Kids grow and we grow along with them (hopefully not too much haha) 

The same thing with the business plan. As the business grows and you may engage new staff, trial different software solutions, find customers from new sources and team members change (hopefully not too much haha) 

Keep the Family Plan and the Business Plan on track with three monthly reviews, using your outcomes, growth, learning and accountability model as a way to measure your progress and success. 

Try creating a Family Plan this weekend; you’ll be impressed with the happiness and balance you may find. Your family could be really impressed with how you’ve taken the time to think about how things can be changed or done differently for the next few months. We’re excited for you! 

If you'd like to book in a session with our team to get on track with your vision and your future, Get In Touch today via this form, book your discovery call and we’ll be able to book in your session soon Or stay updated by signing up below. [vc_wp_text]

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Ian Winn profile picture
Ian Winn
24 September 2026
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Ruan has been my mortgage broking coach for 6 months. Having owned a very successful mortgage broking business and now a coach of many businesses he has unparalleled experience to share with his clients. He does this in a very clear and consultative manner. He is always looking for improvements and innovation for clients to implement in their businesses. He has a big picture approach which really helps you get out of the weeds when analysing your business. He has helped me grow my business and provide clarity to achieve my goals. Thanks for your support.
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Anisa Buckley
14 September 2026
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I have learnt so much from Ruan and the team at Success & Broker. Ruan's practical advice to me as a new broker has been incredibly helpful and I have incorporated many of his strategies and approaches into my own business.
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Bree Rivers
14 September 2026
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Working with Ruan has been great. He genuinely cares about your success and provides honest practical advice from his own experience that can be applied to get real results. I highly recommend Ruan to any broker wanting to grow.
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Your favourite Bald & Bespectacled broker
6 August 2026
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Great weekly 50min session with Ruan himself, done online over Zoom with other brokers. Intimate session of around a dozen people, including Ruan and the host. If you're a new broker and have under three or four years of experience, and wish to get an insight into Ruan's mind + pick up tips and tricks, it's a very good six month-long training program. Even if you're a more seasoned broker like myself (nine years in December 2026), it's worth an education session - I have a few pages of notes and thoughts. Give it a go, brokers.
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Christopher Dodson
6 August 2026
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Thanks Ruan for your insight and warm approach
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Achani Kodippili
4 August 2026
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That was an amazing journey with Success & Broker. Excellent guidance is simply practical. Thank you team for the opportunity.
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Sara Shome
1 August 2026
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I’ve really enjoyed being part of Ruan’s Grow Broker Program. As a broker with an over 5 years of experience, it is easy to reach a point where you feel like you’re doing well but not really moving forward. This program challenged me to rethink almost everything I thought I knew about broking, relationships, branding and what it really takes to build a sustainable career. Ruan has an incredible ability to make you look at your business and thinking from a completely different perspective while providing genuine support and practical strategies that you can implement immediately and easily. It is not about quick wins or generic coaching. It is about building the right foundations and becoming a better broker and business owner. The confidence and clarity I gained through the program played a crucial role in my decision to move into a BDM role. It helped me recognise where my strengths truly lie and gave me the self confidence to take that next step. I would highly recommend Success and Broker to anyone who feels they have reached a plateau or wants to take their career to the next level. It has been one of the best self investments I have made.
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Jonathon Rhydderch
22 July 2026
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The Success & Broker course has been fantastic. As a new broker, you learn a lot about the technical side early on: compliance, lending policy, structuring deals. But what nobody really teaches you is how to build a sustainable business around all that. Ruan's program fills exactly that gap, giving you so many practical, actionable ways to grow: daily habits and consistency, marketing that actually works for a brokerage, operations and systems that scale, and how to genuinely deliver a great client experience rather than just process loans. What I liked most is that it's not generic coaching. It's built specifically around where you are as a broker, whether that's establishing strong foundations early on or working toward running a proper business with leverage and a team behind you. The 'Broker Journal' kept me on track throughout the course and is a great reference point when i need to work on my business. It is like a blueprint for success. All of it is delivered in a refreshingly warm, positive, and genuinely invested way. You can tell they actually care about your outcomes, not just ticking a coaching box. Big thanks to Ruan, and to Ryan too. Highly recommend to any broker serious about building a real business, not just writing loans.
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Alex Ritchie
8 July 2026
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Ruan and the Success & Broker team have been really helpful in getting us to think about how we operate, how we build out or team, and where we want to go. Ruan is super knowledgeable, having spent many years as a broker running multiple firms. He asks the right questions and challenges your thinking.
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Lachlan McKean
6 July 2026
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I've worked with Ruan at Success & Broker for the last 12 months~ and it's been great. Always makes time to discuss what's going on and the advice is invaluable. If you're a broker thinking of using Ruan's services, it's definitely worth jumping on board.
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