In this episode of The LVR Podcast, hosts Ruan Burger and Marissa Schulze sit down with Matthew Posselt of Elite Finance Australia to dive into how to build a sustainable broking business. With nearly a decade of success under his belt, Matthew shares his journey from starting solo to building a thriving brokerage in Perth. Learn how he balances growth, customer service, and team dynamics while staying true to his vision for sustainable success.
Key Takeaways:
- Starting with overheads like an office and admin staff helped Matthew focus on growth from day one.
- A smaller, efficient team with a focus on admin support allows for high-quality customer service without diluting the client experience.
- Simple but impactful touches and involving the team in client interactions, create lasting impressions.
- Highlighting client successes through photos fosters loyalty, engagement, and social proof.
- Clarity around business goals and personal values is key to achieving sustainable growth without compromising quality or culture.
Quotes:
Matt Posselt:
- On The “Wall of Fame”:“And the second thing is it just adds credibility. It shows that when they come to us, we’ve got happy clients in all sorts of circumstances, and there’s proof in the pudding of what we do.”
- “We don’t burn and churn. We aim to give every client an amazing experience.”
- “It’s all about having a good culture and a team, and that’s better when everyone’s in the office and talking and sharing. That’s where all the benefits really come from.”
Ruan Burger:
- “Thinking a little bit different with how how can we use our clients to propel our brand and our identity.”
- “Little things, like remembering client names, create a personal connection that sets you apart.”
- “It also means that people working for your business, it’s very easy now for them to see the the culture piece, the loyalty piece, how they want to be seen in the market.”
Marissa Schulze:
- “It’s not about growing bigger; it’s about growing smarter to align with your goals.”
- “Starting a business with a family to support takes bravery and clarity, but it pays off when you stay focused.”
- “I think it’s more about understanding your business goals and understanding your personal goals and then understanding the right structure that’s going to support (the business).”
