When Kieran Jeffries (KJ) launched Olleh Home Loans, he was already a seasoned broker writing over $100M annually — but he was doing it largely alone. Despite great lead flow and a strong community presence, the business lacked structure. Processes were inconsistent, conversion rates were low, and the team was operating in constant motion without clear direction.
“It felt like an under-6 soccer game — one guy with the ball and six people running behind,” said Tim, who later joined to run the operations of the business. “There was plenty of activity, but not enough translating into income.”
This created a stressful culture.
The business had strong potential but lacked cohesion, leadership depth, and a clear roadmap to sustainable growth.
That’s when Ruan and Success & Broker stepped in. Initially partnering with KJ as a strategic advisor, Ruan helped realign the business from the inside out — focusing on leadership, systems, and accountability.
“I’d been writing for 20 years and always envied real estate agents who had coaches,” KJ said. “I wanted someone to help me build a real business — not just a loan book.”
When Tim joined Olleh Home Loans, he brought operational experience and a strategic partnership model — part writer, part business builder. With S&B’s guidance, the leadership team began a complete transformation focused on process design, people development, and scalable growth.
Key strategies implemented:
Over time, what started as chaos became control. The team learned to operate with structure and rhythm. Conversion rates climbed, stress levels dropped, and the culture shifted from survival mode to confident execution.
PROCESS, PEOPLE, AND RELENTLESS ACCOUNTABILITY
“Ruan and I were crystal clear on our objectives each quarter,” Tim said. “It wasn’t glamorous — it was boringly consistent. Focus on two or three things, say no to everything else, and just keep going.”
Within two years, Olleh Home Loans went from $140M to $300M in settlements, with new divisions in Asset Finance, Commercial, and Financial Planning now contributing to overall business revenue.
With the foundations laid and systems humming, Olleh Home Loans is now entering a consolidation phase.
The next three to five years will focus on deepening capability, expanding the Commercial division, and strengthening leadership to sustain long-term growth.
The business is positioned to move from strength to strength — with a clear path to $500M+ annual settlements and a diversified, high-performing team driving it forward.
