Case Study

From $3M to $14.5M Per Month: The Process That Changed Everything

Taking the Leap into Business Ownership

Caleb had a solid foundation in finance but lacked a clear path to scalable success. After starting his broking journey he built fundamental loan writing and processing skills.

However, when he stepped out on his own in July 2023 under Loan Market in the Ray White office, he had to start from scratch.

Recognizing the high stakes of early business decisions, Caleb reached out to Success & Broker in October 2023, wanting to avoid costly mistakes, scale efficiently, and build his business by design rather than trial and error.

Caleb officially started working with Success & Broker in January 2024. The first step was completely reworking his client acquisition and onboarding process, allowing him to streamline his workflow and improve client experience significantly.

challenges

Building A Competent Team

Process Redesign
Previously, Caleb spent weeks gathering client information, often leading to dead ends. By shifting to immediate in person meetings with structured data collection, he doubled his monthly settlements from $3M to $7M in a single month.

Hiring the Right People
Ruan helped Caleb gain the confidence to bring in support staff, ensuring he had the capacity to scale while maintaining service quality.

Offshore vs. Onshore Staffing Decisions
Initially started with part-time offshore support but realized a full-time, onshore team member was necessary for growth.

Mindset Shift
Transitioned from seeing himself as just a broker to thinking like a business owner—building a team for long-term sustainability.

the game-changer

Working with Success & Broker

Success & Broker went through my process and ripped it apart—I started doing things completely differently and doubled my business in one month; I wouldn’t have had the confidence to hire someone so early without Success & Broker.

Caleb’s transformation has been rapid and remarkable. With a new structured approach, he has significantly increased his loan settlements, gained buy-in from Ray White, and taken major steps toward building a scalable business.

Caleb recalls:

FAST-TRACK YOUR GROWTH: INVEST EARLY, SUCCEED SOONER.

I didn’t want to waste any time making mistakes, and I didn’t want to go at things alone. You either pay for it in mistakes, or you invest in yourself.

results

Explosive Growth & Business Expansion

Increased Monthly Settlements:

August 2024: $9.5M
September 2024: $12.5M
October 2024: $14.5M
January 2025: Over $10M, even with time invested in training a new hire.

On Track to well and truly exceed $100M in Settlements for FY 2025.

KEY BUSINESS WINS:

Winner for Best New Broker QLD 2025.
Secured Investment from Ray White into his business.
Hired & Trained New Staff to support further expansion. Became an LMG Elite in second year in business

LESSONS & TAKEAWAYS:

Preparing for scaling beyond $130M and growing a team of brokers!

final thoughts

You can’t hit big goals alone — invest in the right team early.

I wouldn’t have been able to hit these numbers if I hadn’t had the confidence to bring someone in.

    
 
 
       Posted on Google  
   
   Ian Winn 
 24 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. Ruan has been my mortgage broking coach for 6 months. Having owned a very successful mortgage  broking business and now a coach of many businesses he has unparalleled experience to share with his clients. He does this in a very clear and consultative manner. He is always looking for improvements and innovation for clients to implement in their businesses. He has a big picture approach which really helps you get out of the weeds when analysing your business. He has helped me grow my business and provide clarity to achieve my goals. Thanks for your support.
  
 
      Posted on Google  
   
   Anisa Buckley 
 14 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. I have learnt so much from Ruan and the team at Success & Broker. Ruan's practical advice to me as a new broker has been incredibly helpful and I have incorporated many of his strategies and approaches into my own business.
  
 
      Posted on Google  
   
   Bree Rivers 
 14 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. Working with Ruan has been great. He genuinely cares about your success and provides honest practical advice from his own experience that can be applied to get real results. I highly recommend Ruan to any broker wanting to grow.
  
 
      Posted on Google  
   
   Your favourite Bald & Bespectacled broker 
 6 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. Great weekly 50min session with Ruan himself, done online over Zoom with other brokers.

Intimate session of around a dozen people, including Ruan and the host.

If you're a new broker and have under three or four years of experience, and wish to get an insight into Ruan's mind + pick up tips and tricks, it's a very good six month-long training program.

Even if you're a more seasoned broker like myself (nine years in December 2026), it's worth an education session - I have a few pages of notes and thoughts.

Give it a go, brokers.
  
 
      Posted on Google  
   
   Christopher Dodson 
 6 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. Thanks Ruan for your insight and warm approach
  
 
      Posted on Google  
   
   Achani Kodippili 
 4 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. That was an amazing journey with Success & Broker. Excellent guidance is simply practical. Thank you team for the opportunity.
  
 
      Posted on Google  
   
   Sara Shome 
 1 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. I’ve really enjoyed being part of Ruan’s Grow Broker Program. As a broker with an over 5 years of experience, it is easy to reach a point where you feel like you’re doing well but not really moving forward.
This program challenged me to rethink almost everything I thought I knew about broking, relationships, branding and what it really takes to build a sustainable career.

Ruan has an incredible ability to make you look at your business and thinking from a completely different perspective while providing genuine support and practical strategies that you can implement immediately and easily. It is not about quick wins or generic coaching. It is about building the right foundations and becoming a better broker and business owner.

The confidence and clarity I gained through the program played a crucial role in my decision to move into a BDM role. It helped me recognise where my strengths truly lie and gave me the self confidence to take that next step.

I would highly recommend Success and Broker to anyone who feels they have reached a plateau or wants to take their career to the next level. It has been one of the best self investments I have made.
  
 
      Posted on Google  
   
   Jonathon Rhydderch 
 22 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. The Success & Broker course has been fantastic.

As a new broker, you learn a lot about the technical side early on: compliance, lending policy, structuring deals. But what nobody really teaches you is how to build a sustainable business around all that. Ruan's program fills exactly that gap, giving you so many practical, actionable ways to grow: daily habits and consistency, marketing that actually works for a brokerage, operations and systems that scale, and how to genuinely deliver a great client experience rather than just process loans.

What I liked most is that it's not generic coaching. It's built specifically around where you are as a broker, whether that's establishing strong foundations early on or working toward running a proper business with leverage and a team behind you.

The 'Broker Journal' kept me on track throughout the course and is a great reference point when i need to work on my business. It is like a blueprint for success.

All of it is delivered in a refreshingly warm, positive, and genuinely invested way. You can tell they actually care about your outcomes, not just ticking a coaching box. Big thanks to Ruan, and to Ryan too. Highly recommend to any broker serious about building a real business, not just writing loans.
  
 
      Posted on Google  
   
   Alex Ritchie 
 8 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. Ruan and the Success & Broker team have been really helpful in getting us to think about how we operate, how we build out or team, and where we want to go.
Ruan is super knowledgeable, having spent many years as a broker running multiple firms. He asks the right questions and challenges your thinking.
  
 
      Posted on Google  
   
   Lachlan McKean 
 6 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Ruan at Success & Broker for the last 12 months~ and it's been great.

Always makes time to discuss what's going on and the advice is invaluable.

If you're a broker thinking of using Ruan's services, it's definitely worth jumping on board.

From $3M to $14.5M Per Month: The Process That Changed Everything

Taking the Leap into Business Ownership

challenges

the game-changer

Caleb recalls:

results

final thoughts

serious about

growth?

scaling?

learning?

succession?

recruiting?

lead flow?

process?

brand?

socials?