Case Study

From Owner-Dependent: To A Saleable, Scalable Brokerage

From Teaching to Broking & Business Ownership

In 2016, Kirsty and Andrew Best were teachers. Their journey into mortgage broking started almost by chance when a parent of one of Kirsty’s students suggested Andrew explore the industry. Andrew took the leap, and as the business grew, Kirsty joined to help manage operations.

Despite their initial success, they soon realized they needed mentorship to build a sustainable, scalable business.

challenges

Building A Competent Team

Staffing & Organizational Structure:
Initially overstaffed with six employees for a relatively small operation. No clear understanding of when and who to hire.

Broker Roles & Responsibilities:
Brokers were focused on writing loans, not generating their own business, making growth slow and inefficient.

Cash Flow & Business Systems:
While Andrew excelled in lead generation and Kirsty in loan writing, they lacked structured processes for scaling efficiently.

Owner Dependency:
The business was highly dependent on Kirsty’s involvement, making it difficult to take breaks and plan for long-term succession.

the game-changer

Working with Success & Broker

Coaching with Success & Broker provided the clarity they needed to restructure Living Home Loans for long-term
success.

Key transformations included:

  • Redefining Broker Roles: Implemented a model where brokers are responsible for bringing in their own business, increasing efficiency and growth potential.
  • Streamlining Staff & Operations: Restructured the team, reducing unnecessary roles while improving overall productivity.
  • Process Optimization: Eliminated inefficient steps like pre-qualifying calls, allowing brokers to focus on highvalue client interactions.
  • Succession Planning: Shifted the business model to ensure Living Home Loans can thrive without Kirsty’s direct involvement.

Kirsty recalls:

FROM SETBACKS TO SUCCESS — THE RIGHT PARTNERSHIP TRANSFORMS EVERYTHING.

After experiencing several bad coaching experiences, we finally partnered with Success & Broker in 2022, setting us on a path to transform Living Home Loans into a high-performing, ownerindependent brokerage.

results

Explosive Growth & Business Expansion

Business Performance (Before vs. Now):

2022: $76M in settlements, 190 loans, revenue of $680K-$700K (including $500K upfront).

2025: On track for $120M in settlements, 240 loans, revenue of $1.16M ($800K upfront & $360K trail).

KEY BUSINESS WINS:
  • Increased Efficiency: Leaner, more effective team with structured roles and responsibilities.
  • Owner Independence: Kirsty reduced her workload from 6-7 days a week to 3 days a week.
  • Clear Growth Plan: Two new brokers set to scale the business further.
  • Long-Term Exit Strategy: By 2027, Living Home Loans will be fully independent of Kirsty, making it a saleable asset.
LESSONS & TAKEAWAYS:
  • Hiring & Structuring Matters: Scaling isn’t just about adding people—it’s about hiring the right people at the right time.
  • Brokers Must Generate Business: Relying on internal lead distribution was limiting growth—brokers now actively contribute to business development.
  • Process Overhaul Drives Efficiency: Eliminating unnecessary steps improved conversion rates & client experience.
  • Succession Planning Creates Freedom: A saleable, self-sustaining business means the owners can step away without disruption.

final thoughts

Financial Freedom and Business Independence

As a husband-and-wife business, we quickly realized that true success meant creating a scalable, owner-independent brokerage. With a clear exit strategy in place and a high performing team driving revenue, we are well on our way to achieving our goal of financial freedom and business independence by 2027.

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